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Books and More

Look on my iPad, and all you will see are business books. I don’t read them because I have to; I read them because it’s what I love. In my opinion, the following books and videos are the very best. Click on any book cover to learn more about the book.

Simple: Conquering the Crisis of Complexity

Alan Siegel and Irene Etzkorn

Made to Stick

Chip & Dan Heath

To Sell is Human

Daniel H. Pink

Traction

Gino Wickman

Duct Tape Marketing

John Jantsch

Outliers

Malcom Gladwell

All Marketers Are Liars Tell Stories

Seth Godin

Drive

Daniel H. Pink

Blink

Malcom Gladwell

David & Goliath

Malcom Gladwell

Implementing Value Pricing

Ronald J. Baker

Platform: Get Noticed in a Noisy World

Michael Hyatt

Hope is Not a Method

Gordon R. Sullivan and Michael V. Harper

Seizing the White Space

Mark W. Johnson

Start with Why

Simon Sinek

TED Talk, 2009